You earn well.
So why doesn't it feel like it?
Unclaimed tax. A pension on the wrong fund. Company shares you don't know when to sell. I help high earners in tech fix all three, in plain English. No commissions, no products, ever.
So far I've found my clients €1.1 million in tax refunds. Money they can claim back every year.
"I found €30,000 yesterday. In one call he helped me find a pension pot from my time at Salesforce now worth €30,000."
"No vested interest in me buying a product he'd earn commission on. Just educated insight from someone who had my best interests in mind."
"Sjoerd taught me more in 15 minutes than I taught myself in 5 years."
Doing well on paper. Still not sure it's working.
If you work in tech, you're probably doing better than most. Good salary. Shares. A pension you barely look at. And still, money feels heavier than it should.
You're not sure your pension is invested right. You've got Salesforce or Google stock and no plan for when to sell. There's tax sitting with Revenue you never claimed. And the finance industry keeps trying to sell you a product instead of telling you the truth.
I fix that. Not with anything clever. With the boring, simple stuff that actually works, explained in plain English, built around your life.
Making your money work for you shouldn't be a mystery
Traditional financial advice is a trap. Hidden fees. Products dressed up as advice. "Advisers" paid a commission to move your money, whether or not it helps you.
So most high earners I meet are quietly stuck:
- You earn well, but you don't feel in control of it
- You've got company shares and no plan for when to sell
- Your pension is on the default fund and you've never checked it
- There's tax you could claim back and you don't know where to start
- You keep meaning to sort it out, and life keeps getting in the way
None of this is your fault. Nobody taught you this. But it's costing you more every year you leave it.
I've been exactly where you are
I'm Sjoerd Bak. For 18 years I sold software, most of it at Salesforce. I earned four times the average wage and still felt broke, because I had no idea how to actually handle money.
Then I added it all up for the first time. Most of it was tied up in one company's shares and a pension I'd never looked at. So I sold the lot at the bottom of the 2020 crash and bought the whole market instead. A friend told me I was crazy.
Since then my investments are up 371%, and my pension has passed €600,000, most of it growing tax-free while I did nothing.
I didn't do anything clever. I did the simple things, in the right order. Now I'm a qualified financial adviser, and I teach tech professionals to do the same. No commissions. No products to sell you. Just the truth, and a plan you own.
▶ Watch my story (12 min)Money Mastery
Personal coaching for high earners who want their money sorted properly, once. Over 12 weeks we completely overhaul your finances together: a minimum of six 45-minute sessions, plus online support in between. You come out calm and confident on your own path to financial freedom.
Find the money you're missing
Tax you can reclaim, a pension on the wrong fund, old pots you've forgotten. Most people find thousands in the first session.
Sort your company shares
A clear rule for your RSUs and ESPP, so you stop guessing when to sell.
Put it to work, simply
One boring, low-fee, globally diversified plan. No stock-picking. No products.
Build the system
Ten minutes a month to run everything, so it never slips again.
Why this is different
I don't sell financial products and I don't earn commission. I'm not tied to any bank or insurer. That means my only job is your result. Most "advice" you've had was a sales pitch in disguise. This isn't.
"I went from contributing 7% to my pension to 27%, and identified nearly €6,000 in tax refunds I didn't know I could claim. I'm not anxious about money anymore."
"My pension projection jumped from €700K to €2.5M simply by optimising what I already had, and I claimed back over €7,600 in taxes."
"After a 1 hour call I rebalanced my portfolio to maximise growth and reclaimed almost €16k in taxes."
Real people. Real money. No products sold.
It starts with a free clarity call
No pitch, no obligation. We look at where you are, find a quick win or two you can act on straight away, and see whether Money Mastery is right for you. If it's not, I'll tell you.
Book your call
Grab a free 45-minute slot. I only take a few coaching clients at a time.
Get your quick wins
We find money you're leaving on the table and map what to do next.
Overhaul it in 12 weeks
If it's a fit, we build and install your whole plan together.
My money-back promise
If your first session is anything short of outstanding, you get a full refund. No questions asked. The risk is entirely mine.
Questions
What exactly is Money Mastery?
What's the difference between you and a traditional financial adviser?
Why are you qualified to help me?
What if I'm already good with money?
What if I don't have much left over to invest?
How much time will it take?
What if the first call isn't valuable?
You know the advice you've been given came with an agenda. This doesn't.
If you're a high earner in Ireland who knows they should be further ahead, let's fix that.
Book your free clarity call