FOR TECH PROFESSIONALS IN IRELAND WHO EARN WELL AND FEEL STUCk
You earn well. So why doesn't it feel like it?
Somewhere between the salary, the shares and the pension, the plan went missing. I help you find the money you're leaving on the table, put it to work, and build a system you run yourself in 10 minutes a month.
45 minutes. No pitch. Most people leave with at least one win they can act on the same day.
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"He found us a €19,500 tax refund we had no idea we could claim, got our pensions invested properly, and left us with an investment plan simple enough to run ourselves."
— Aura Mihalache, Network Engineer, Meta
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"There was no vested interest in me buying a financial product he'd get commission on.
Just educated insight from someone who had my best interests in mind."
— Mel O’Brien, Account Executive, HubSpot
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"Sjoerd helped me bridge the gap between working for money and making money work for me. He revealed tactical things I didn't know I was missing, and I feel incredibly confident about our family's long-term financial success.."
— Sandra Lyons, Program Manager, Salesforce
The money is there. The plan isn't.
If you work in tech, you're probably doing better than most.
Good salary. Shares. A pension you barely look at.
And still, money feels heavier than it should.
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Your pension is on the default fund and you've never checked.
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Shares keep vesting and you have no rule for when to sell.
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There's cash in your current account doing nothing, because moving it feels riskier than leaving it.
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There's tax sitting with Revenue you keep meaning to claim.
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You've started a spreadsheet twice.
Life took over twice.
None of this is your fault.
Nobody taught you this. But every year you leave it, it quietly costs you more.
And the industry that's supposed to help? Traditional financial advice is a trap.
Hidden fees. Products dressed up as advice. "Advisers" paid a commission to move your money, whether or not it helps you.
Doing nothing is the most expensive choice of all.
Money Mastery. Your finances, sorted properly, once.
Money Mastery is 1:1 coaching over 12 weeks: a minimum of six 45-minute sessions, with online support in between.
Not a course. We work on your actual accounts, live. You start in session one, you become your own adviser, and by the end it runs in ten minutes a month.
"I don't know where to start."
You start in session one. We open your accounts on the first call and make the first move together. No homework, no waiting.
"Every adviser I talk to is trying to sell me something."
You become your own adviser. I sell no products and take no commissions, and you understand every euro of the plan because you built it.
"I read it, I said I'd do it, and then I didn't."
Ten minutes a month. Idle cash invested, pension fixed, tax claimed, then the whole thing runs itself.
"My pension projection jumped from €700K to €2.5M, and I claimed back over €7,600 in taxes."
— Beatriz Solé Picabea, Operations Manager, LinkedIn
"€22,500 in total wins. Now I spend ten minutes a month managing everything."
— Justin O'Malley, Account Executive, Revolut
I earned four times the average salary. I still felt broke.
I'm Sjoerd. For 18 years I sold software, 11 of them at Salesforce.
Good money, and no real idea what to do with it.
In early 2020 I added up my finances for the first time.
€191,000, almost all of it tied up in one company: my employer's shares, and a pension I'd never once looked at.
If that sounds familiar, you're exactly who I built this for.
On 31 March 2020, in the middle of the crash, I sold every Salesforce share I owned and bought the whole stock market instead. A friend told me I was crazy.
Since then my net worth is up more than 400%, and my pension has passed €600,000, growing tax-free while I did nothing.
Here's the part that matters for you: I'm not smarter than you, and I didn't get lucky.
I did the simple things, in the right order. That's all it was, and it's completely learnable.
So I left tech, qualified as a financial adviser, and now I teach high earners to do the same.
No commissions. No products. Just the plan, and you own it.
The first call is free. Here's exactly what happens.
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You talk, I listen.
Where you are, where you want to get to, what's been in the way.
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We find quick wins, live.
Tax you can claim, a fund worth checking, a pot you forgot. Most people leave the call with one or two things they can do that same week, whether or not we ever speak again.
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You decide.
If Money Mastery is right for you, I'll show you how it works. If it isn't, I'll tell you that too. No pitch, no pressure. One ask: if you share your finances with a partner, bring them onto the call. Money is a team sport.
€1.1M in yearly tax refunds found · 345 people coached · 18 countries · 1,300+ taught
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Money-back guarantee
If your first paid session is anything short of outstanding, you get a full refund. No questions asked. The risk is entirely mine.
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Personalised for you
There’s no one size-fits-all. I work with you to create a strategy that aligns with your circumstances and life goals.
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100% independent
Not associated with any financial institution. I don’t take any commissions, and I’m not selling any financial products. Our goals are 100% aligned.
Work with Sjoerd
Start here
Money Mastery
Money Mastery is personal coaching for high earners who want their money sorted properly, once.
Over 12 weeks we overhaul your finances together: a minimum of six 45-minute sessions plus online support in between.
You start in session one, you become your own adviser, and by the end the whole thing runs in about ten minutes a month.
You start in session one: your whole financial life on one page, and the first move made live.
You become your own adviser: no products, no commissions, every euro of the plan in plain English.
Ten minutes a month: idle cash invested, pension fixed, tax claimed, then it runs itself.
You might be wondering
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1:1 financial coaching over 12 weeks: a minimum of six 45-minute sessions plus online support in between. We work on your real accounts, live. We find the tax you can claim back, fix your pension, build a rule for your shares, and set up one simple investment plan you run yourself in 10 minutes a month. By the end you don't need me anymore.
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A bank or brokerage adviser is paid commission when you buy a product, so the advice tends to end in a product. I sell no products and take no commissions. You pay me for my time and knowledge, the way you'd pay an accountant. If the best move is to leave your pension exactly where it is, I'll tell you that, because I earn nothing either way.
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I'm a qualified financial adviser (QFA). Before that I spent 18 years in tech sales, 11 of them at Salesforce, earning well and doing everything wrong with it.
I fixed my own finances first: my investments are up 400% and my pension has passed €600,000. I teach what I did, and I show you my own numbers as we go.
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Often the people doing a lot right are leaving the most behind: a pension on the wrong fund, tax relief unclaimed, shares held by accident.
On the free call we'll find out quickly. If you're genuinely sorted, I'll tell you, and you've spent 45 minutes getting a second opinion from someone with no product to sell.
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Bring them onto the first call. Money is a team sport, and a plan one partner builds alone rarely survives. Couples go through the programme together all the time.
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Six 45-minute sessions over 12 weeks, plus small actions between calls. Most take minutes: a form, a fund switch, a claim. Once we're done, the whole system runs in about 10 minutes a month.
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Then you get your money back.
If your first paid session is anything short of outstanding, full refund, no questions asked. And the clarity call before it is free, so the risk of finding out is zero.
