FOR TECH PROFESSIONALS IN IRELAND WHO EARN WELL AND FEEL STUCK
You earn well. So why doesn't it feel like it?
Somewhere between the salary, the shares and the pension, the plan went missing. I help you find the money you're leaving on the table, put it to work, and build a system you run yourself in 10 minutes a month.
I'm a qualified financial adviser. I sell no products and take no commissions. So far I've found my clients €1.1 million in tax refunds they can claim back every year.
"I found €30,000 yesterday. In 1 call he helped me find a pension pot from my time at Salesforce now worth €30,000."
"There was no vested interest in me buying a financial product he'd get commission on. Just educated insight from someone who had my best interests in mind."
"Sjoerd taught me more in 15 minutes than I taught myself in 5 years."
The money is there. The plan isn't.
If you work in tech, you're probably doing better than most. Good salary. Shares. A pension you barely look at.
And still, money feels heavier than it should.
- Your pension is on the default fund and you've never checked it.
- Shares keep vesting and you have no rule for when to sell.
- There's a chunk of cash in your current account doing nothing, because moving it feels riskier than leaving it.
- There's tax sitting with Revenue you keep meaning to claim.
- You've started a spreadsheet twice. Life took over twice.
None of this is your fault. Nobody taught you this. But every year you leave it, it quietly costs you more.
And the industry that's supposed to help? Traditional financial advice is a trap. Hidden fees. Products dressed up as advice. "Advisers" paid a commission to move your money, whether or not it helps you. So smart people see the game, trust nobody, and do nothing. Doing nothing is the most expensive choice of all.
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I earned four times the average salary. I still felt broke.
I'm Sjoerd. For 18 years I sold software, 11 of them at Salesforce.
In early 2020 I added up my money for the first time. €191,000. Almost all of it in one company: my employer's shares and a pension I'd never looked at.
On 31 March 2020, in the middle of the crash, I sold every Salesforce share I owned and bought the entire stock market instead. A friend told me I was crazy.
I didn't do anything clever. I did the simple things, in the right order. Then I left tech, qualified as a financial adviser, and started teaching tech professionals to do the same. No commissions. No products. Just the plan, and you own it.
Watch my story (12 min)Money Mastery. Your finances, sorted properly, once.
Money Mastery is 1:1 coaching over 12 weeks: a minimum of six 45-minute sessions, with online support in between so you're never stuck between calls.
This is not a course. Nothing to binge, nothing to fall behind on. We work on your actual accounts, your actual pension, your actual shares, and we make the changes together, live.
Find the money you're missing
Tax you can claim back every year, old pension pots, a fund that's been wrong since day one. Most people find thousands in the first session.
Give your shares a rule
A clear system for your RSUs and ESPP, so you stop guessing and stop holding by accident.
Put your money to work, simply
One boring, low-fee, whole-market plan. No stock picking. No products. The same approach I use for my own money.
Make it run itself
A 10-minute-a-month system, so this never slips again. By the end you don't need me anymore. That's the point.
Why this is different. I don't sell financial products and I take no commissions. I'm not tied to any bank or insurer. The fee you pay is the only money I make from working with you, which means my only incentive is your result. Most "advice" you've had so far was a sales pitch in disguise. This isn't.
"I went from contributing 7% to my pension to 27%, and identified nearly €6,000 in tax refunds I didn't know I could claim. The biggest change is how I feel: I'm not anxious about money anymore."
"You probably don't realise (like me) how big the cost of doing nothing is."
The first call is free. Here's exactly what happens.
You talk, I listen
Where you are, where you want to get to, what's been in the way.
We find quick wins, live
Tax you can claim, a fund worth checking, a pot you forgot. Most people leave with one or two things they can do that same week, whether or not we ever speak again.
You decide
If Money Mastery is right for you, I'll show you how it works. If it isn't, I'll tell you that too, and point you somewhere useful.
One thing I'll ask: if you share your finances with a partner, bring them onto the call. Money is a team sport, and the plan only works if you build it together.
I take on a small number of coaching clients at a time, so I can give each one real attention.
Book your free clarity callMoney Mastery works best if
- You earn well (typically €80k+) and know the gap isn't your income, it's the plan.
- You're in Ireland, or paid through an Irish employer. The tax and pension wins are Irish-specific.
- You're done researching and ready to actually do it.
If that's not you yet, start with my free guides and tools instead. When you're ready, I'm here.
My money-back promise. If your first paid session is anything short of outstanding, you get a full refund. No questions asked. The risk is entirely mine.
342 people. 18 countries. €1.1 million found.
A year from now, this is either sorted or it isn't.
You've seen the numbers. You know the advice you've had so far came with an agenda attached.
The call is free. The quick wins are yours to keep either way. The only expensive option on this page is doing nothing, again.
Book your free clarity callQuestions, answered straight
What exactly is Money Mastery?
1:1 financial coaching over 12 weeks: a minimum of six 45-minute sessions plus online support in between. We work on your real accounts, live. We find the tax you can claim back, fix your pension, build a rule for your shares, and set up one simple investment plan you run yourself in 10 minutes a month. By the end you don't need me anymore.
How are you different from a financial adviser at my bank?
A bank or brokerage adviser is paid commission when you buy a product, so the advice tends to end in a product. I sell no products and take no commissions. You pay me for my time and knowledge, the way you'd pay an accountant. If the best move is to leave your pension exactly where it is, I'll tell you that, because I earn nothing either way.
Why are you qualified to help me?
I'm a qualified financial adviser (QFA). Before that I spent 18 years in tech sales, 11 of them at Salesforce, earning well and doing everything wrong with it. I fixed my own finances first: my investments are up 371% and my pension has passed €600,000. I teach what I did, and I show you my own numbers as we go.
I'm already decent with money. Is this still worth it?
Often the people doing a lot right are leaving the most behind: a pension on the wrong fund, tax relief unclaimed, shares held by accident. On the free call we'll find out quickly. If you're genuinely sorted, I'll tell you, and you've spent 45 minutes getting a second opinion from someone with no product to sell.
My partner needs to be involved. How does that work?
Bring them onto the first call. Money is a team sport, and a plan one partner builds alone rarely survives. Couples go through the programme together all the time.
How much time does it take?
Six 45-minute sessions over 12 weeks, plus small actions between calls. Most take minutes: a form, a fund switch, a claim. Once we're done, the whole system runs in about 10 minutes a month.
What if the first session isn't worth it?
Then you get your money back. If your first paid session is anything short of outstanding, full refund, no questions asked. And the clarity call before it is free, so the risk of finding out is zero.