Who Is in Your Corner When the Market Falls?

A few nights ago I sat up in the dark watching the Netherlands lose again.

Beaten by Morocco. Middle of the night. The kind of result I have watched my whole life.

I am used to it by now. Lost finals. Missed qualifications. Penalty shootouts that still make my stomach turn. It hurts, and then I remember there is another tournament in two years. We will probably lose that one too. And it will hurt again.

My ten year old does not have that memory yet.

So he cried. Really cried. The end of the world for him.

My job at 5am was not to fix it. It was to give him perspective. To make him realise things were not as bad as they seemed.

This is not the end. There will be more tournaments. You have eighty more years of this. They will win one, and you will be there for it. And all the losses before make the win even better.

He calmed down. Not because the loss got smaller. Because someone he trusted told him it was going to be alright.

I have been investing properly for six years now.

In that time the market has tested me more than once.

Covid wiped out a third of the market in five weeks.

Russia invaded Ukraine. By the autumn of that year the market sat 25% below its peak.

Trump started a tariff war. Down 19% in six weeks.

Then, earlier this year, war with Iran.

My own money dropped €72,083 in one month.

I refreshed the app far more often than I should have.

I knew exactly what I was doing. I understood every one of those drops. I knew the market had always come back.

I still hated every minute of it.

Watching your money fall hurts even when you are the person who is supposed to stay calm. Anyone who tells you otherwise is selling you something.

Investing is easy when everything goes up. Everyone looks smart in a rising market.

The real money is not made in the easy years. It is made in the scary ones, when people sell at exactly the wrong time.

Investing is not tested on the good days. It is tested at 5am, when the screen is red and your stomach turns.

So here is my question for you this week.

Who do you have in your corner?

Not someone to pick your stocks. Someone you trust to tell you it is going to be alright when it does not feel that way. Someone who has seen it before and can give you the perspective you cannot find on your own.

Be honest with yourself. If the market fell 30% next month, who would you call? And would they talk you off the ledge, or panic with you?

Because the worst money decisions of your life will be made on your worst days. Not with a clear head. With a turning stomach, in the dark, alone.

That is what the right person gives you. Not stock tips. Perspective.

A sales leader at Salesforce put it better than I ever could:

“It wasn’t just about making money—it was about understanding money, building habits, and shifting perspectives.” — Gijs de Groot, Sales Leader, Salesforce

Something I am building is about exactly this. The Money Mastery Membership: six live sessions to get your money fully set up, then weekly calls, a community, and someone in your corner when the screen goes red. Not to tell you what to buy. To keep you invested when staying invested is hardest. The first 50 founding members lock in the lowest rate it will ever have, for life. The waitlist hears first when the doors open. Add your name at www.bamillionaire.com/membership-waitlist

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