Elena found €8,665 but is pissed off!
Ditch the earn-more, spend-more trap
This newsletter helps ambitious professionals take control of their money and build real financial freedom without stress, jargon or overwhelm.
Subscribe here to get new stories and strategies every week.
You’ll also be the first to know when coaching and workshops become available.
Meet Elena
A Spanish sales leader at a big tech company in Dublin.
Sharp. Successful. Earning well over six figures.
We spoke on Thursday.
I walked her through her 2024 numbers and showed her something she'd completely missed: she could claim back €8,665 in tax relief, just sitting there, waiting for her to pick it up.
All she had to do was move money from one pot to another and she would get that tax refund.
I thought she'd be delighted.
She wasn't.
She was pissed off!
"Sjoerd, why didn't I know this for 2023?"
She wasn't angry at me.
She was angry that no one had told her.
Her company, her HR department, her tax adviser. Why did they keep this from her?
Angry that she'd left another €8,500 on the table the year before.
That's two holidays.
Or six months of freedom if she stopped working tomorrow.
You're probably overpaying too
Here's the thing: Elena isn't alone.
Most high earners have no idea how much tax they're overpaying every year.
They're working hard, hitting targets, making good money... and handing thousands back to the taxman without even realising it.
It doesn't have to be this way.
What if..
You could claim back €1,000s from 2024, legally and easily?
That's exactly what I want to show you.
Last year, my friend Alan and I noticed something frustrating: mutual clients rushing to file their returns at the last minute, stressed and confused, leaving thousands behind.
Alan Purcell is a Chartered Accountant and Chartered Tax Advisor who specialises in personal taxation.
He's the guy who's helped me navigate my own tax strategy.
He's done the same for dozens of my coaching clients.
He knows the Irish tax system inside out, and more importantly, he knows how to explain it in plain English.
So we decided to team up and fix this once and for all.
Who gets most out of this?
This is designed for people who:
Are working in Ireland (and were with the same employer in 2024)
Have money sitting in savings, shares, ETFs, crypto, or company stock that could be working harder
Want to take back €1,000s that legally belong to them, and are ready to do something about it
If you've got cash sitting in a savings account earning nothing, or you're holding onto company shares without a clear plan, this workshop will show you how to use those funds strategically and claim back serious tax relief in the process.
Even better?
Many of my clients use funds they already have in their company's shares to supercharge their pension contributions and recover thousands from Revenue.
We'll walk you through exactly how that works.
Join us live:
Workshop - Your Pension, Your Freedom Plan
📅 Thursday, 16th October
🕗 8:00pm Irish time
⏱ 60 minutes + live Q&A
💶 €99 (incl VAT)
🎟 Only 30 seats
We're running a 90-minute workshop (including Q&A) to show you:
What financial freedom actually means (and why the pension is your #1 building block)
Why the Irish pension is the best investment vehicle in Ireland, nothing else comes close
The four steps to claim back thousands in pension tax relief from 2024
Nine other reliefs most people don't even know exist
Exactly how to claim that money back: no confusion, no stress, just clear next steps
This isn't theory.
It's not a sales pitch.
It's a practical, step-by-step session with a qualified tax adviser and a financial coach who've helped hundreds of people do exactly this.
Can't make it live?
No problem. We'll send you the recording so you can watch it on your own time.
The tax deadline is October 31st
Here's what most people don't realise:
the deadline to claim tax relief from 2024 is October 31st.
Miss that date, and those €1,000s are gone.
Forever.
You can't claim them next year.
You can't backdate it.
The window closes, and the money stays with Revenue.
Elena's frustrated because she didn't know this for 2023.
She lost €8,500 she'll never get back.
You don't have to make the same mistake.
Every October, thousands of professionals in Ireland miss this window.
Don't be one of them this year.
Sign up here and make 2024 the year you stop leaving thousands behind:
Reserve Your Seat for only €99
Looking forward to seeing you on Thursday,
Sjoerd & Alan
P.S. Spots are limited. If you've ever thought "I should probably look into this," now's the time. Don't be the person kicking themselves in 2026 for ignoring this in 2025.
Sjoerd Bak
Become a Millionaire Ltd
www.bamillionaire.com